Singapore – May 7, 2019 – BRIB, a blockchain-based reward system for internet browsing developed by WhatTheHack!, won first place at DECENT’s seventh instance of the Blockchain Pioneers Hackathon series, directed in cooperation with SP Jain School of Management. The competitive event took place for the full duration of two days, from Friday, May 3, until Sunday, May 5. Other projects delivered blockchain solutions such as enhanced medical delivery in developing countries, and a revamp system for small and medium enterprises.
The first place winners were awarded 100,000 DCT (currently ~$10,000) and professional mentoring from the experts at DECENT to further progress the project toward becoming a viable solution. The team of young developers saw concern with websites “pushing out adverts indiscriminately by using banner ads, malicious scripts, and intrusive-in-your-face adverts, for users, publishers, and advertisers,” as stated in the team’s project pitch presented at the hackathon.
The team aims to tackle these issues by utilizing an active opt-in reward Chrome-based browser extension built with DECENT’s DCore blockchain, able to block off trackers and institute adblockers to prevent intrusions, resulting in enhanced user experience. This would be utilized through a browser extension that would reward users for watching relevant advertisements, while also integrating any websites to reward their viewers per ad-view.
Additional benefits include improved user privacy, enhanced means to target users and deliver relevant ads while incentivizing users for online advert browsing and rewarding users’ attention. At the end of the hackathon, the team managed to build a working prototype of their concept and reward the audience directly by showcasing an ad during their pitch. The reward (in the form of DCT) was tracked and sent directly to the user’s digital wallet after watching the 10-second advertisement.
CEO and Founder of DECENT, Matej Michalko, who attended the hackathon personally, shared his insights: “DECENT wants to support young talents continuously. While blockchain is still a fresh technology itself, our hackathons show what tremendous use cases can be delivered by these talented individuals, such as the winning team, WhatTheHack!. Our newest service, DCube, an incubator for young entrepreneurs, start-ups and students, follows a similar ideology – building a solid foundation for use cases in the blockchain sphere.”
Further plans for DECENT’s hackathon series in 2019 involve visiting more destinations around the globe, with the next instance taking place as part of London Tech Week. The team at DECENT will disclose more information in the upcoming weeks.