Geneva, Switzerland – April 4, 2019 – DECENT, the international blockchain company behind the DCore technology, today announces a new partnership with Muvi, an award-winning New York-based technology company behind the cloud-based over-the-top streaming platform. The agreement will secure a mutual co-development and integration of both platforms to provide a foundation for a blockchain-based digital content distribution service.
Muvi is a SaaS-based (Software-as-a-Service) over-the-top (OTT) platform that allows video and audio content owners to launch their own-branded OTT multiscreen video/audio streaming platforms across web, mobile & TV ecosystems. Muvi offers a wide variety of more than 100 services for its users to launch platforms, such as cloud-based IT infrastructure, CDN, DRM, online player, transcoding & encoding engines, subscriber management & billing engines, payment gateway integration, marketing modules, analytics & reports to frontend apps for websites, mobile and TVs, and more.
Furthermore, Muvi focuses on enabling video content owners to easily monetize their video content beyond the borders of traditional advertising, charging minimal monthly fees in return for the ability to use its platform and services. Muvi has been on the market for more than 7 years, employs more than 350 professionals and partners with leading technology companies in the world, including Sony Pictures, Amazon Web Services, Adobe, and IBM. As of today, Muvi has developed more than 20 successful content streaming websites and mobile and TV apps.
“We are glad to have DECENT onboard as a long term partner in our endeavor to build a world-class video and audio streaming ecosystem, which is now secured with blockchain,” quotes Ashish Padhy, Head of Partnerships at Muvi. “Security at Muvi is not a priority, but an obsession. Collaborating with DECENT, we bring the latter’s IPFS to store and distribute content through DCT, an avenue which perfectly suits the future demand for content security and our vision. We will continue to delight our customers with our fully-managed, end-to-end streaming platform that is now even more reliable with an additional layer of security,” Padhy adds.
The purpose for both companies in this partnership will be to co-develop and integrate both platforms – i.e. OTT platform from MUVI and DCore platform from DECENT – initially conceiving a Proof of Concept which will include services such as author startup, subscription purchase, content monetization and estimating subscription plans. DECENT deems this partnership a perfect fit for its business strategy to develop exchange-to-exchange applications for blockchain-based digital content distribution. Furthermore, the integration of DECENT’s DCore suits Muvi’s goals and purposes, as the companies intend to fuse together Muvi’s effective hybrid OTT solution, which combines transactional and subscription video-on-demand in a single service, with one of the fastest content distribution-focused blockchain protocols.
Matej Michalko, CEO and Founder at DECENT, comments on the successful formation of the partnership between the two companies: “The primary focus of our DCore blockchain technology has always been centered on solving the current challenges in the media and broadcasting industry – our portfolio of products and services suggests that. By partnering up with Muvi, we’re taking blockchain and integrating it into a video and audio streaming ecosystem, further advancing blockchain adoption today.”
MUVI claims that utilizing blockchain technology increases the potential to solve media and OTT industry’s long-standing struggles with issues such as royalty payment to artists, piracy, copyright management, and flawed advertising strategy. In comparison to companies like Netflix, Amazon Prime and Hulu, Muvi’s involvement of blockchain eliminates the aspects of centralized production, aggregation, and distribution – reducing the OTT’s industry dependency on content delivery networks. This goes hand-in-hand with DECENT’s vision to eliminate the usage of middlemen when it comes to paying out artists’ royalties. Muvi evaluates blockchain to provide a business value-add of €156.20 billion by 2025 and €2.75 trillion by 2030 across industries.