DECENT And Dragonfly Launch ALAX, A Project Using Blockchain To Revolutionize Payment Processing In The Gaming Industry

February 01, 2018
  • Users will be able to buy games/apps using ALAX tokens, reducing costs of sold content, and expediting  the process  

  • ALAX app store will launch later this year 


Geneva, Switzerland, February 1st, 2018Blockchain technology platform DECENT, in partnership with Dragonfly, a distribution platform for games, today announces the launch of ALAX, a project that is already in development, will use blockchain to improve the speed and efficiency of app sales.

DECENT has developed a proprietary blockchain platform called DCore which will help Dragonfly reduce costs, tackle piracy issues, and speed up exchange rates and payment processing.

Traditionally, to buy games or apps, users had to use PayPal, credit cards, or make payments using prime rate SMS, where mobile network operators would take 50-70% commission from the price paid by the user for an app/game. This becomes especially problematic in countries where the primary method of payment is via SMS. With ALAX, payments can be made directly to the developer using ALAX tokens. This reduces the prices for content for gamers, and expedites the transaction. Game developers can then exchange the ALAX tokens for a FIAT currency (USD, EUR, THB, PHP..) at any time.

Since all the transactions are recorded in the blockchain, developers will have a precise overview of the sales of their games, and be able to ensure they are getting a fair deal. It will not only increase the confidence of game developers but also keep up with the ever-increasing demand for game sales – which is currently at 2000 transactions per second and expected to grow to 7000+ in the coming years.

The gaming industry is becoming a dominant force in the world market, and continues to see an annual  increase in app and game downloads. However, the market remains tough for game developers. DECENT estimates that game developers receive max 70% of app sales, and it can often take 3-6 months for all payments to be processed, creating a delay in payouts. The launch of ALAX will further develop this transparent blockchain market, creating a smoother and more efficient transaction process.

“Since partnering with Dragonfly we have been committed to providing a framework where users have a method of payment that is as easy as an SMS payment, but where collection would be instant, and with no commission,” said Matej Michalko, Founder, CEO and President of DECENT. “We are proud to have made this possible with the launch of ALAX.”

The ALAX app store will be created initially for Android, and launched on markets, where Dragonfly currently has the strongest representation, India, Thailand and the Philippines. Additional markets will be added later on.

About Dragonfly

Dragonfly is a distribution platform for apps and games, committed to serving the global community and with a special focus in emerging markets (2.5 billion and growing). Dragonfly is already delivering quality gaming content with chart topping titles like “Game of War,” to a massive market with over 100 Million monthly active users worldwide. Dragonfly has maintained consumer reach and steady growth with conveniently pre-installed mobile marketplaces on their channel partners’ devices. (Vivo, Oppo, Huawei, True, Jio, MMX, Advan, Mito, Cherry and more.)


The DECENT Foundation was established in 2015, by Matej Michalko and Matej Boda. A Swiss company, DECENT is focused on using the power of blockchain to take on some of the biggest issues of our digital age. At the heart of DECENT is DCore, a proprietary platform based on blockchain technology. With DCore and deep understanding of blockchains DECENT collaborates with a number of industries, with companies like Dragonfly, Venaco Group, and more.