We are thrilled to announce our new partnership with Pivotal Entertainment, a global innovator specializing in navigating the constantly evolving media and technology landscape. With our new official US business partner we will take aim at the film, television, music, publishing, and fashion worlds as we demonstrate how our proprietary blockchain platform will revitalize these industries.
Founded by industry veteran Amorette Jones, Pivotal Entertainment stands at the forefront of change in a constantly evolving media landscape. Having launched successful ventures that integrate Chinese technology strategies with U.S. media companies, Pivotal now leads the charge to bring blockchain technology to the entertainment industry.
Prior to founding Pivotal, Jones served as a marketing executive at MGM, STARZ, Artisan Entertainment, and Universal Studios. In 1994 she innovated the first motion picture website (for Stargate) and is known for her groundbreaking marketing strategy in support of The Blair Witch Project, widely credited as the first viral marketing campaign.
Our partnership with Jones and Pivotal Entertainment puts us in the driver’s seat of an entirely new frontier for blockchain technology and will mutually benefit both parties. “Blockchain technology revolutionizes the way entertainment is created, consumed and monetized,” said Jones. “I sought out DECENT because we share a common vision – to restore value to creative artists who are the lifeblood of entertainment.”
Pivotal Entertainment has agreed to build B2B and B2C awareness and excitement for our platform. At the recent Unchained conference in Hong Kong, Jones addressed an audience of journalists, government officials, and leaders in business and technology about the advantages of our technology and our promise to revolutionize entertainment by giving creators instant access to a global marketplace. Jones explained further that our platform is designed to restore value to creators by enabling them to price their own content, eliminate third-party fees, simplify crowdfunding, and self-distribute their content.
“Pivotal has given us invaluable insight into how to grow our business and enhance our existing capabilities to match the needs of creators,” said our Founder and Executive Director, Matej Boda. “Amorette and her team offer a breadth of expertise in delivering smart, strategic, and forward-thinking campaigns to a global audience.”
We look forward to bringing DECENT’s blockchain technology to the entertainment industry and this new partnership with an entertainment giant like Pivotal creates a lot of excitement for the future.